Today, the packaging of modern cosmetics has formed the following four characteristics in the selection of packaging materials and containers, structural design and decoration design:

1. The application range of plastic materials and composite materials in cosmetic packaging is increasing, and the design of packaging containers, especially plastic bottles, tends to be diversified. On the contrary, the use of glass bottles is restricted, and only high-end cosmetics such as perfumes or cosmetics that tend to lose their fragrance are still packaged in glass bottles.

2. Diversification of cosmetic packaging bottle specifications. In order to meet different needs, the capacity of packaging containers is diversified to facilitate the choice of consumers.

3. Serialization of cosmetic packaging design. Usually, the trademark pattern and text font are unified, and the different varieties are marked with different tones, water lines or different modeling structures.

Fourth, cosmetic packaging containers are increasingly adapting to the needs of personalized development. Manufacturers also often focus on gender, age, region, ethnicity, etc., and package cosmetics differently according to the aesthetic tastes of different groups of people.